Nostalgic taste, Classic Korea Anju

[Jujeonburi Market] Korean Jwipo (Dried Fish Jerky)

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If you’ve lived in Korea, chances are you’ve tried Korean fish jerky — known as Jwipo (쥐포), pronounced jee-poh.

This classic anju (drinking snack) is made from Korean filefish and was once a favorite bar snack, long before fried chicken took over Korean pubs.

While it’s not as common today, you can still find jwipo tucked away on the back of Korean bar menus — and for many, it remains a nostalgic, comforting treat.

It’s the kind of snack you enjoy while sipping cold beer and catching up with a good friend.

Today, we’re excited to offer Jujeonburi Market's Jwipo — a best-selling favorite that perfectly captures that classic childhood flavor.

This jwipo has a sweet and savory taste, with a satisfyingly chewy texture that everyone can enjoy. It comes in the familiar shape and size you remember.

You can eat it straight from the pack, but we recommend heating it up for even better flavor:

- Over an open flame: Use tongs to gently flip the jwipo until both sides are lightly scorched and browned.

- On a frying pan: Place it on a dry pan over low heat (no oil). Flip regularly until it develops a nice golden color.

- In an airfryer: Place into air fryer. Cook on 180°C for 3-5 minutes.

Then, cut into strips with kitchen scissors and serve with a side of mayonnaise and hot sauce for dipping.

📌 Storage Tip: After receiving, store in the freezer to maintain freshness.